{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Similar Vein","title":"96: Creative Directions","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ea037583\"></iframe>","width":"100%","height":180,"duration":3119,"description":"In this episode Tyler sheds light on his latest musical endeavor - writing music for commercial use. This is known as \"licensing\" or \"sync placements\" in the music industry. Tyler has been working with a tequila company to write the music for one of their upcoming commercials. In this case he has a lot of creative freedom. He compares this opportunity with another client he is working with that is a lot more hands on and gives more detailed feedback. Tyler shares how this differs from his main gig - a songwriter for his own project The Talbott Brothers - and how licensing music could help make music more sustainable as a long term career","thumbnail_url":"https://img.transistorcdn.com/7Xyhb_zDwgP6niTvUrc3338psK1dQDPmFJFS0Zp1PZ0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MzAwLzE3MDU1/MjI0MzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}