{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Power Past the Competition","title":"Referrals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ea590b2d\"></iframe>","width":"100%","height":180,"duration":701,"description":"In this episode, John Latka talks about referrals, and how referrals continue to be a high gain opportunity for businesses in general and the retail automotive industry in particular – with closing ratios of 70% plus.\r\n\r\nJohn also addresses10 things you need to know about a personal referral program. He also shares the contents of a letter, that can be shared with customers by email, which thanks them for their business and introduces them to your referral program.","thumbnail_url":"https://img.transistorcdn.com/Qh1UbpsJrkcO2ssybmEIsLW4R2I6EXdSxVj-8EAgJ40/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyMjM2LzE2MjQ1/NDAwMjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}