{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside Outside Innovation","title":"Ep. 115 - Doug Branson, Author of The Future of Tech is Women ","html":"","width":"100%","height":180,"duration":1266,"description":"In this episode, Brian Ardinger talks with Doug Branson about his new book The Future of Tech is Women: How to Achieve Gender Diversity. \n\n\nBrian and Doug start the conversation by looking at trends in the market. Doug outlines the history of women in senior corporate positions. Of the 70 women that have been CEOs of publicly held companies, 70% have MBAs. Of the 27 women that have held exec positions in IT companies (out of 600), two have STEM backgrounds and 25 have business or law backgrounds. Doug believes the current emphasis on STEM for women produces lopsided experience. It won’t take women higher in the company. They also need business and marketing backgrounds. The IT industry, Doug suggests, is the worst of all industries for representing females. In Silicon Valley, the men they bring in, to fill the middle-level ranks using H1B visas, crowds women and minorities out and prevents them from rising in these environments. \n\n\nDoug’s book, The Future of Tech is Women, is about how industries can generally improve diversity. There’s been little to no emphasis on what corporations can do and lots of emphasis on how women can change what they are doing. Doug recommends 15 ideas that companies can try. He says individuals can also offer earlier and equal treatment of girls, especially exposure to computers, and suggests there are good arguments for single-sex education. We also need an awareness of the nerd and geek phenomenon that happens as teens to prevent girls from getting involved in computers.\n\n\nWhen looking from a global perspective, diversity and corporate governance in the US is a back-burner issue. In Asia and Europe, it’s a very front burner issue. Europe has focused on quota laws which has worked in some countries, while women have made no headway in Japan. \n\n\nDoug disagrees with some of Sheryl Sandberg’s advice in her book Lean In. He says women won’t have 11 different positions climbing the corporate ladder, but rather 3.3 positions on the way to...","thumbnail_url":"https://img.transistorcdn.com/tuy-Vu65TF9mUCcj2kyt--m9YHQFFUMJkxUQTl68g6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc3ODcvMTY0ODU1/MTQ3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}