{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Stop Winging It: How to Price Your Floral Work for Real Profit","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eaa82b1f\"></iframe>","width":"100%","height":180,"duration":1789,"description":"In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.\nIf you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.\n🔑 Key Takeaways:\nValue-based language matters: Use terms like “value-based flowers” instead of “cheap” to elevate perception.\nClients don’t know what flowers cost—pricing transparency helps.\nYour perception of “affordable” may be completely different from your client’s.\nStick to your formulas: Jen explains her go-to pricing method (3x markup, double hard goods, + labor percentage).\nLabor isn’t optional—price it in. Tear downs, deliveries, installations all carry cost.\nRepurposing ≠ free: If you’re moving florals post-ceremony, charge for that time.\nExpenses add up: Car maintenance, freelancers, gas, rentals—it all cuts into your bottom line.\nConfidence is cash: Knowing your worth and standing firm attracts the right clients.\n📌 Pricing Formula Recap:\nFlowers: Wholesale cost × 3 (or more depending on your market/expenses).\nHard Goods: Double your cost (i.e., $7 vase → $14).\nLabor: Add 25–35% of the subtotal (or more depending on setup complexity).\nDelivery/Setup/Tear Down: Charge based on time, staff, venue logistics, and stress level (yes, that matters!).\n💡 Resources Mentioned:\n✅ Free Pricing Guide: http://thefloralhustle.com/pricing\n💪 Floral CEO Mastermind: http://thefloralhustle.com/mastermind","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}