{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The NIL Podcast by SportsEpreneur","title":"Athlete Value and ROI with Brent Wall of Student Athlete Score","html":"","width":"100%","height":180,"duration":3212,"description":"NIL is no longer just about deals. It is becoming a marketing, data, and infrastructure problem.\n\nIn this conversation, Brent Wall, co-founder and CEO of Student Athlete Score, breaks down how schools, athletes, and brands are using data to understand athlete value, social reach, campaign performance, and NIL ROI.\n\nEric Kasimov and Brent discuss how NIL is moving from chaos and headline chasing toward measurable marketing systems, why local and regional brand deals matter, and how athletes can build platforms that last beyond sports.\n\nKey Takeaways\n NIL is moving from chaos toward measurable ROI\n Student Athlete Score helps schools, athletes, and brands understand athlete value\n Follower counts alone do not tell the full story\n Local and regional brand deals may be a major NIL opportunity\n Schools are building new commercial roles around NIL and athlete marketing\n Donor fatigue is forcing more focus on real brand value\n AI and data can help match athletes with better-fit opportunities\n Olympic and non-revenue athletes may be overlooked NIL opportunities\n Youth athletes are being pushed to think about personal brand earlier\n Athlete branding can create skills that last beyond sports\nChapters\n00:00 Introduction\n01:50 The professionalization of sports at every level\n03:00 Why young athletes now have to think about personal brand\n04:39 Social media cleanup, exposure, and pressure on kids\n06:32 What Student Athlete Score does\n07:56 Measuring athlete value on social media\n08:35 How universities use the platform\n10:05 AI, discovery, and local brand deals\n11:39 NIL education, taxes, and athlete responsibility\n13:36 The old Wild West of NIL and the new one\n15:59 Compliance, NIL Go, and regulation\n16:22 Eligibility, the five-and-five rule, and college sports consistency\n19:35 Tournament expansion, TV money, sports betting, and more games\n23:00 Olympic sports and non-revenue programs\n26:17 Donor fatigue and the need for NIL ROI\n29:41 Why money does not guarantee winning...","thumbnail_url":"https://img.transistorcdn.com/wqAxBVNCy4V5cZQdN1o_gL40wshXe0GQt-udWZPi54w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNTMz/N2FlZWEzYTk3ZDRk/ZWNmMDViZWU4NTY5/MjFiMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}