{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"DAYZERO","title":"Naivety Can Be Your Friend: DAYZERO with Scott Nowell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eab1c740\"></iframe>","width":"100%","height":180,"duration":2083,"description":"This week on DAYZERO, Ben and Angus sit down with Scott Nowell - co-founder of The Monkeys, Australia's most awarded creative agency - to trace the journey from three guys working with a shared internet cable to a landmark acquisition by one of the world's largest consulting firms.\nScott unpacks what it really takes to build a creative culture from scratch, why a great batting average matters more than a one-hit wonder, and how a scrappy start-up ended up turning down Saatchi & Saatchi.\nHe reflects on what made Accenture the right partner when every traditional holding group left them cold, and why preserving a renegade culture is harder than it sounds. He also shares where AI is taking the industry - and why the best creative thinking will never be replaced, only the tools used to deliver it.","thumbnail_url":"https://img.transistorcdn.com/LUqCdblVNApS1GbwO0dsMVrMW0JvB7Mr3iLpkHtVp1Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wM2Ri/YjhiNmYxNjE4ZDE2/ZTQxMGMxNWUxYTAw/NmEyYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}