{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 154: Exiting One Business And Starting Another With Jadah Sellner","html":"","width":"100%","height":180,"duration":2233,"description":"\nThe Nitty Gritty\n\n* The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand\n* The pivotal moment when Jadah Sellner knew she wanted to leave Simple Green Smoothies to start something new — her own personal brand — to free her voice\n* What the process of exiting the company looked like for Jadah, how long it took to officially make the decision, and what life’s looked like since then\n\nWhen you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. She’s the former cofounder of Simple Green Smoothies, the wildly successful online resource for recipes and cleanses.\nEverything about the company worked: Instagram followers climbed, the email list multiplied, and launches sold out. As Jadah says, they had a system that worked: rinse and repeat. And while things were working, Jadah wanted more: more creativity, collaboration, and communication that was authentic to her. She wanted to show up in the world fully expressed.\nThat’s when she decided to leave Simple Green Smoothies and start her personal brand. In this episode, Jadah shares her experience on launching — and exiting — a company and pivoting to create a personal brand… plus, all the magic, wonder, and intention in between.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nEstablishing your voice in a crowded market\n“We really took a stand for how we were different. We shared beginner-friendly green smoothies. We used a higher fruit ratio and some people were like: these are too sweet! And we were like, we are not for the hardcore raw foodist yogis. We are for the everyday mom who’s core vegetables are corn and potatoes: because that was me.” — Jadah Sellner\nThere is no unique message,...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}