{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Fidelity","title":"Episode 22 | Cannabis Advertising Solutions with JB Sugar of WeedStreetNOW","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eae3652a\"></iframe>","width":"100%","height":180,"duration":2889,"description":"Bridget and JB review the challenges that cannabis companies face when it comes to advertising. JB offers creative solutions including sponsorships, co-op advertising and hyperlocal, digital marketing. Links: WeedStreetNOW JB's LinkedIn Profile All Cannabis Advertising is Local article by JB Sugar How to Construct a Dispensary Marketing Budget article by JB Sugar VT CCB Advertising Guidance Public Comment Portal for VT CCB Proposed Rule Changes Show Notes: 0:00 Lift off 1:20 Overview of cannabis advertising challenges 3:19 JB Sugar introduces himself 6:30 Meta and Google restrictions 7:00 Register on Bing 11:00 VT's advertising regulations 13:55 VT CCB's proposed rule changes 15:45 Identifying your audience 18:10 Proving audience is 85% 21+ 19:30 How programmatic advertising works 24:30 What conversion looks like 26:35 Determining marketing budget 27:45 Co-op advertising 30:55 Event sponsorships 31:40 OTT (Over the top television) 33:15 Do VT rules apply when advertising on digital platforms based outside of VT? 35:06 Search engine optimization 38:56 Cannabis advertising is \"lower funnel\" 41:40 Establishing VT \"craft cannabis\" 43:10 Creating a thriving industry requires robust advertising 44:45 JB's 420 plans 45:15 The 3 Hippie Holidays","thumbnail_url":"https://img.transistorcdn.com/cDZvekvgmJ8JN0rZIT6RMYFWMPY2ABRE6E-SMvVmyiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1NTE3LzE2NjYw/MjQ5NTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}