{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Fidelity","title":"Episode 22 | Cannabis Advertising Solutions with JB Sugar of WeedStreetNOW","html":"","width":"100%","height":180,"duration":2889,"description":"Bridget and JB review the challenges that cannabis companies face when it comes to advertising. JB offers creative solutions including sponsorships, co-op advertising and hyperlocal, digital marketing.\nLinks:\nWeedStreetNOW\nJB's LinkedIn Profile\nAll Cannabis Advertising is Local article by JB Sugar\nHow to Construct a Dispensary Marketing Budget article by JB Sugar\nVT CCB Advertising Guidance\nPublic Comment Portal for VT CCB Proposed Rule Changes \nShow Notes: \n0:00 Lift off\n1:20 Overview of cannabis advertising challenges\n3:19 JB Sugar introduces himself\n6:30 Meta and Google restrictions\n7:00 Register on Bing\n11:00 VT's advertising regulations\n13:55 VT CCB's proposed rule changes\n15:45 Identifying your audience\n18:10 Proving audience is 85% 21+\n19:30 How programmatic advertising works\n24:30 What conversion looks like\n26:35 Determining marketing budget\n27:45 Co-op advertising\n30:55 Event sponsorships\n31:40 OTT (Over the top television)\n33:15 Do VT rules apply when advertising on digital platforms based outside of VT? \n35:06 Search engine optimization\n38:56 Cannabis advertising is \"lower funnel\"\n41:40 Establishing VT \"craft cannabis\"\n43:10 Creating a thriving industry requires robust advertising\n44:45 JB's 420 plans\n45:15 The 3 Hippie Holidays","thumbnail_url":"https://img.transistorcdn.com/cDZvekvgmJ8JN0rZIT6RMYFWMPY2ABRE6E-SMvVmyiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1NTE3LzE2NjYw/MjQ5NTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}