{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"Brand Strategy with Anthony Kennada, Chief Marketing Officer at Front","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb0f98ba\"></iframe>","width":"100%","height":180,"duration":2516,"description":"Anthony Kennada (CMO Front) and I sit down to dissect brand, category creation, and the role product marketers play in both. Anthony shared really interesting insights into the challenges PMMs face, why companies need to be focused on people before products, his time at Gainsight, and what he's working on at Front. ","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}