{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb18df1e\"></iframe>","width":"100%","height":180,"duration":1634,"description":"Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.Key topicsMarketing evolution and AI's impactImportance of brand consistency in AI contentStrategies for connecting data across channelsUnderstanding AI's limitations and opportunitiesOrganizational change management in marketingChapters00:00Introduction to Amy Crowther and Incubeta02:42The Role of AI in Marketing05:34Navigating AI Content and Brand Identity08:01The Importance of Strategy in AI Marketing10:53Understanding Consumer Behavior and AI13:41The Future of Zero Click Commerce16:19Adapting to New Metrics in Marketing19:11The Role of Agencies in AI Integration21:48Looking Ahead: Trends and Opportunities in Marketing24:21Closing Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}