{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb18df1e\"></iframe>","width":"100%","height":180,"duration":1634,"description":"Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.\n\nKey topics\n\nMarketing evolution and AI's impact\nImportance of brand consistency in AI content\nStrategies for connecting data across channels\nUnderstanding AI's limitations and opportunities\nOrganizational change management in marketing\n\nChapters\n\n00:00\nIntroduction to Amy Crowther and Incubeta\n02:42\nThe Role of AI in Marketing\n05:34\nNavigating AI Content and Brand Identity\n08:01\nThe Importance of Strategy in AI Marketing\n10:53\nUnderstanding Consumer Behavior and AI\n13:41\nThe Future of Zero Click Commerce\n16:19\nAdapting to New Metrics in Marketing\n19:11\nThe Role of Agencies in AI Integration\n21:48\nLooking Ahead: Trends and Opportunities in Marketing\n24:21\nClosing Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}