{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Crossing the Enterprise Chasm","title":"Maintaining a Developer-centric Focus with Product-led Sales ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb254ca3\"></iframe>","width":"100%","height":180,"duration":2026,"description":"\nWorkOS CEO, Michael Grinich, and Sanity CEO, Magnus Hillestad, discuss the evolution of Sanity, starting with its origins as a PLG company focused on developer advocacy and open source, and transitioning to a product-led sales strategy that better serves enterprise customers.","thumbnail_url":"https://img.transistorcdn.com/GOMnH0OPTOhkvo3RUFH0ZtsOoIOM3TG1a1dyV7XW5mY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI0NjE0LzE2Nzgy/MDYzMzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}