{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb366757\"></iframe>","width":"100%","height":180,"duration":970,"description":"#402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - his team turned them into a measurable revenue channel by going beyond the sponsor booth. They focus on getting their own experts on stage, and repurposing that content afterward to build touchpoints with people who'd never heard of them. He explains how to get time-strapped executives to build a real LinkedIn presence and why standing out in the age of AI slop means having a point of view that's uniquely yours. He also dives into how his team scales their CEO's voice by turning his Slack posts into LinkedIn content. Plus, why he's betting on employee advocacy and personal branding in 2027, and how gamifying it (like Exit Five's Clout Cup) makes it stick.\nTimestamps ","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}