{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Small Efforts - with Sean Sun and Andrew Askins","title":"Black Hat deadline madness, AI-powered content tactics, and the auth provider dilemma","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb3ab7e3\"></iframe>","width":"100%","height":180,"duration":2662,"description":"Sean survives on 1.5 hours of sleep while juggling Black Hat submissions and client launches! 😴 Andrew discovers a new MetaMonster content strategy and shows off the new grid UI that's generating page titles and scoring them for engagement. Plus: should you delegate your therapy homework to Claude (hint: no), auth provider decision paralysis, and why internal linking breaks the table concept.\nLinks:\nAndrew’s Twitter: @AndrewAskins\nAndrew's website: https://www.andrewaskins.com/\nMetaMonster: https://metamonster.ai/\nSean’s Twitter: @seanqsun\nMiscreants: http://miscreants.com/\nMargins: http://margins.so/\nSean's website: https://seanqsun.com/\nFor more information about the podcast, check out https://www.smalleffortspod.com/.\n\nTranscript:\n00:00.81\nSean\nOh, you stopped.\n00:03.40\nAndrew\nYeah, that would be the most obnoxious sound in the world. I was doing the, like, little kid exasperated sound.\n00:10.45\nSean\nYeah, yeah. What is that? What do you, what do you, how do you, like, what is the English phrase for that?\n00:16.64\nAndrew\nhave no fucking clue.\n00:17.80\nSean\nIt's not like rolling your R's, but it's like blubbering.\n00:21.54\nAndrew\nIt's like flapping your lips. I don't know.\n00:23.97\nSean\nI guess.\n00:23.99\nAndrew\nI was doing this. Pfft.\n00:26.94\nSean\nThat's a thumbnail.\n00:28.02\nAndrew\nOh, God.\n00:28.21\nSean\nThat's good.\n00:28.89\nAndrew\nJesus.\n00:32.72\nSean\nThat's a good thumbnail. I'm going to have Jonah try that out. We'll see how it performs.\n00:36.82\nAndrew\nTry what?\n00:37.93\nSean\nYou just blubbered.\n00:40.08\nAndrew\nPlease no.\n00:40.97\nSean\nOkay.\n00:43.70\nSean\nHow you doing? how's how's How's it going?\n00:48.00\nAndrew\nI'm good. I just pushed out a YouTube video, LinkedIn video for Metamonster.\n00:54.94\nSean\nNice.\n00:55.68\nAndrew\ni I think this is maybe going to be a ah new tactic is I saw um like an SEO influencer type share something about how AI overviews really like structured schema.\n01:12.35\nAndrew\nAnd so I was like, dope. I'm going to go write a prompt...","thumbnail_url":"https://img.transistorcdn.com/PgRb7nkVloWStxsA-Wu9jkGRJHzVzKvZN5NP2-jtBqk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwNTI3LzE2MjMx/ODE4NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}