{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Show with Ugi","title":"Ex Forbes Executive Shares Secrets of Turning B2B Companies Into Media Empires | James Colistra","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb682a2e\"></iframe>","width":"100%","height":180,"duration":2666,"description":"James Colistra (Founder of Wonderfish and Ex-Forbes Exec) believes modern B2B brands need to think like media companies if they want to stand out. In this episode, we talk about building trust at scale, what B2B can learn from legacy media, and why storytelling-not selling-is the real growth engine.------------------------------------------------------------B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/","thumbnail_url":"https://img.transistorcdn.com/gHgXwReHTwcSMOOuy1I5tB2fDfVZNiJphfkdJduduvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE5/NTkxZmQ5Yzk2YjJj/ZmRmZTkyZWQwMTc1/ZmRlOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}