{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"House of Demand ","title":"HoD S3E14 - The red tape trap","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eb7fd4b5\"></iframe>","width":"100%","height":180,"duration":1900,"description":"S3E14 - The red tape trapRed tape: excessive bureaucratic processes. As organizations grow, the amount of red tape increases significantly and quickly turns into a massive handicap. Especially for marketers. Marketers need freedom in order to move fast and respond to changes in the market. Your mission as a marketer? Avoid the red tape trap at all costs. But how?In this week’s episode, Max and Jonas dive into how having zero red tape is actually a massive growth driver. They discuss which red flags signal that your potential to move fast at risk. Additionally, they outline how you create a culture of marketing autonomy and give examples of the costs of red tape.Are you tuning in?Follow us on LinkedIn:🔊 Unmuted | B2B Marketing🚀 Max van den Ingh🖋 Jonas van de Poel","thumbnail_url":"https://img.transistorcdn.com/wiqsBl8ISf2x-hBizOf9lzqpGScXPMVd3ykDCl12iWM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTEx/OThmMjY4NTQ4YjRi/ZDFiNTg4MTAxZGYy/YWUxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}