{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncut B2B Marketing","title":"Chapter 6: The anatomy of a high-converting B2B SaaS website","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/eba0d58d\"></iframe>","width":"100%","height":180,"duration":2607,"description":"Your website isn’t a brochure. It’s your 24/7 sales rep and the place where all your “demand gen work” gets tested. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg break down what a B2B SaaS website is actually supposed to do (capture demand, educate buyers and qualify you as much as them), why “optimize for conversions” often backfires, and how to build a V1 that ships fast without turning into a 6-month rebrand project. We cover homepage essentials, how social proof should look in 2026, and when Webflow vs. HubSpot CMS vs. Framer actually makes sense.","thumbnail_url":"https://img.transistorcdn.com/iNcyQJSWcUloxal8p0rbZS9obNCrIghGJJJY9qHJDLo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNmMw/OTU3ODdjN2MzOTc4/MmI3ZjQ4NDYxNmM4/MGJhMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}