{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Online Advertising Is Dead; Long Live Traditional Advertising?","html":"","width":"100%","height":180,"duration":3089,"description":"In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising.\nBob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider.\nHe’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more.\nToday he will explain why digital marketing is broken, what you need to know as a marketer today and why traditional marketing is not dead yet.\nTopics covered:\nCreating demand versus fulfilling demand\nMeasuring customer cost acquisition on and offline\nPitfalls of online advertising tech from ad blockers to ad fraud and data leakage\nCreating a new model for online advertising and regulatory movements in the EU\nThe loss of healthy skepticism in digital advertising agencies\nEthical consideration when choosing clients\nBob’s advice to young marketers and his recommended resources\n\nResources mentioned:\nThe Ad Contrarian\nThe Battle Begins (10/17/17) by Bob Hoffman\nBadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman\nMarketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman\n101 Contrarian Ideas About Advertising by Bob Hoffman\nDave Trott’s Blog, Doc Searls Weblog, Rory Sutherland\nBob Hoffman’s Website","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}