{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"The Dynamic B2B Duo: Marketing & Ops – Why Collaboration Wins ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ebbfdb65\"></iframe>","width":"100%","height":180,"duration":3007,"description":"Tired of marketing and ops teams working in silos?\n\nIn today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization.\n\nJoin Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership.\n\nYou'll Discover:\n1. Break Down Silos:\n- Practical tips for seamless communication.\n- Aligning on shared goals and KPIs.\n2. Drive Data-Driven Decisions:\n- Creating a unified data language.\n- Leveraging data for optimal campaign performance.\n3. Optimize Lead Management:\n- Improving lead handoff & conversion rates.\n- Aligning teams for better lead qualification.\n4. Collaboratively Plan & Budget:\n- Developing a joint approach to marketing initiatives.\n- Maximizing ROI through aligned budgeting.\n5. Communicate Marketing's Value:\n- Translating metrics into business outcomes.\n- Building internal buy-in and understanding.\n5. Future of Collaboration:\n- Insights into AI and tech transformation.\n\nDon't miss this opportunity to learn from Orum’s experts and transform your marketing and ops teams into a true power couple. Discover why collaboration isn't just a buzzword – it's the key to winning in today's competitive B2B landscape.\n\nFollow Rebecca Rissinger on LinkedIn: https://www.linkedin.com/in/rebeccarissinger/\nFollow Justin Van Nostrand on LinkedIn: https://www.linkedin.com/in/justinvannostrand/ \nFollow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community...","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}