{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 353: What I'd Do If I Were Starting My Business from Scratch","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ebdd2fbe\"></iframe>","width":"100%","height":180,"duration":1243,"description":"If you had to start your business over with nothing, what would you do differently?\nOver the years, I've started about a dozen businesses. A couple did really well, a few failed, and a few I simply walked away from. In this episode, I'm sharing exactly how I'd build my current business if I were starting from scratch, without the connections, money or tools I have today. You'll hear the 10 steps I'd take to get it off the ground, the mistakes I wouldn't repeat, and the four tools I'd invest in right from the start.\n\nIf you're ready to start your own online business and want a clear path to follow, check out my free Small Business 101 course here: https://gillianperkins.com/free-training-small-business-101/\n\nIn This Episode, I Cover:\nWhy I'd start a YouTube channel before building a website or creating a product\nHow I'd set up my email list and a simple email funnel before I had anything to sell\nWhat a minimum viable product is, and how to create one\nThe exposure strategies that have worked best for me beyond YouTube\nThe first two people I'd hire, and how much sooner I wish I'd hired one of them\nThe four tools I'd invest in early, including the website platform I'd choose over WordPress\n\nFree Resources to Grow Your Online Business:\nSmall Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/\n$100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup\nEarly Access (Why Your Audience Isn't Growing): https://www.gillianperkins.com/early-access\n\nWork with Gillian Perkins:\nStartup Society: https://startupsociety.com\n$100K Mastermind: https://gillianperkins.com/100k-mastermind\n\nConnect with Gillian:\nWebsite: https://gillianperkins.com\nInstagram: https://instagram.com/gillianzperkins/","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}