{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Own Your Impact","title":"#83: Knowing Isn't the Missing Piece: Doing Is","html":"","width":"100%","height":180,"duration":956,"description":"I believe most of us already have the diagnosis. What stands between you and getting unstuck is almost never another framework, and it is almost always the deliberate decision to run the one you already have on yourself.\nLast week I was in Nashville for the StoryBrand Your Business Live workshop. I have been a certified StoryBrand guide for about ten years, and for three of those years I worked inside the organization as the director of the certified guide program. If there is one framework I should be able to run on my own business in my sleep, it is that one. Somewhere in the middle of the week I realized I never had, not on this version of my business, the one I have been building for the last eighteen months, the assessment and the Resonance Compass and the Resonance Conservatory and the podcast you are listening to right now. I have run it on hundreds of other people's businesses. I had never sat down and deliberately done a messaging pass on the thing I am actually doing now.\nI knew that, too. I have been reaching for language to talk about my work for months, starting to answer a question about it and feeling the answer not land, and telling myself it is just hard for a transformational guide to explain what they do. Which is true. It is hard, and the work looks different for every single person I do it with. But \"it's hard\" had quietly become the reason I hadn't done the work, and those are two different things. What moved it was a hallway conversation with my friend Dr. J.J. Peterson, who took the assessment a few months ago and told me exactly what he says when he sends people to it. He gave me the sentence in about thirty seconds, because he was standing outside my business and I was standing inside it.\nWhat I did not expect is what happened after that, and it is the reason this is an episode instead of a story I tell at dinner sometime. The pass didn't fix my messaging. It exposed everything I had stopped doing. The minute I had the words, I had a...","thumbnail_url":"https://img.transistorcdn.com/SuaTMrpDv3ElcaZUKJp722xS29USHZM_QOCShiJjgJ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTIz/NGI5ODJiOTQ4MDk2/NjYwNGU4NzkwNTAx/MTgxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}