{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"The New Rules of DTC: How AquaSonic Became a Multi-Channel Powerhouse","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ebf4d3c7\"></iframe>","width":"100%","height":180,"duration":1151,"description":"DTC success used to hinge on cutting out the middleman. Today, the real growth opportunity is knowing how to show up everywhere customers shop.\nIn this episode of Retail Remix, host Nicole Silberstein speaks with Arsalan Rahbarpoor, Founder and CEO of AquaSonic, about how he built an Amazon-native oral care brand that now sells across Walmart, Target, Walgreens, Best Buy and TikTok Shop. Arsalan shares how AquaSonic disrupted a legacy-dominated category with premium design, accessible pricing and a sharper read on consumer demand — and why consistency, packaging and operational planning became critical as the brand expanded into national retail.\nKey Takeaways\nHow AquaSonic identified white space in oral care by combining premium design with accessible pricing;  \nWhy launching on Amazon was foundational to AquaSonic’s future multi-channel success;  \nWhat changed when the digital-native brand expanded into brick-and-mortar;\nHow TikTok Shop creates a different kind of discovery-driven opportunity than Amazon or brick-and-mortar retail; \nWhat the success of AquaSonic says about consumers’ increased interest in wellness and their new expectations for the category; and  \nWhy AquaSonic is expanding beyond oral care into broader health, wellness and everyday essentials.  \n\nRelated Links\nExplore AquaSonic’s oral care products and wellness essentials\nGet more retail industry insights from Retail TouchPoints\nSubscribe and catch up on all episodes of Retail Remix","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}