{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Riding Tandem","title":"#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ec1f9d21\"></iframe>","width":"100%","height":180,"duration":1284,"description":"Welcome to the first episode of our Marketing Mindset Shifts for Entrepreneurs series! If you've ever thought, “I’m not a marketer”, think again. In today’s episode, Vivian Kvam is flipping that belief on its head. You’re already a marketing expert—you just don’t know it yet!\n\nMarketing isn’t about complicated strategies, algorithms, or fancy ads. At its core, marketing is storytelling, and you tell stories every day—whether it’s recommending a restaurant, convincing your kids to eat veggies, or sharing your latest great find with a friend.\n\nBy the end of this episode, you’ll walk away with:\n ✅ A new perspective on marketing that makes it feel natural and effortless\n ✅ Real-life examples of how you’re already using marketing skills in your daily life\n ✅ A FREE resource to help you uncover your most powerful business stories!\n\n📌 Grab your free download here: thetandemworks.com/promptyourstory.\n\nNext Episode:\n We’ll tackle Marketing Mindset Shift #2, another powerful shift that will change how you approach marketing. Don’t miss it!\n\n👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going!\n\n🔔 Subscribe & leave a review to support the show!\n Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.\n\n\nUnpacking this episode min by min: \n00:00 Introduction to Marketing Mindset Shifts\n01:19 Reframing Marketing as Storytelling\n05:39 Recognizing Your Natural Marketing Skills\n12:44 Finding and Crafting Your Business Stories\n16:05 Conclusion and Next Steps\nRelated Episodes:\n\n#54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam\n\n#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success\n\n#26 Mastering the Art of Brainstorming: Fueling Small Business Growth\n\n#18 Overcoming fear and betting on yourself - a candid conversation with Marianne Chance\n\n\nVivian Kvam:\nLinkedIn -...","thumbnail_url":"https://img.transistorcdn.com/ieanonfQa-yze4_G0x70pIibWQsSpqJEC_uFCSM1Jog/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MDE2LzE2NjQ5/MzExMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}