{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Evangelist with Ethan Beute","title":"035 Casey Cheshire (Ringmaster) on Podcasting for Voice of the Customer","html":"","width":"100%","height":180,"duration":3736,"description":"Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!\nCasey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.\nTakeaways:\nThe most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.\nCenter everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!\nEvangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.\nUse a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.\n\nQuote of the Show:\n“There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”\n\nLinks Related to This Episode:\nCasey Cheshire on LinkedIn: https://www.linkedin.com/in/caseycheshire \nRingmaster: https://ringmaster.com \nCasey Cheshire...","thumbnail_url":"https://img.transistorcdn.com/vqdtHWvZ2DVs0mS11-NWlzvYAPfTgF-B5fKLuh_mLtk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMjk5LzE2ODYx/NjEzMjktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}