{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Taste & Tactics","title":"Snigdha Sur from The Juggernaut: Using Founder-Led Socials to Reach 650K+ Followers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ec39f808\"></iframe>","width":"100%","height":180,"duration":2557,"description":"👉🏼 Description:Tune in as Snigdha talks about creating a brand new media company, being an outsider in tech, and how to utilize your unique founder point of view to create a brand everyone loves!\n👉🏼 About the Guest:Snigdha Sur is the founder and CEO at The Juggernaut, a Y Combinator and Precursor Ventures-backed media company telling smart South Asian stories and news. She has worked at McKinsey New York, in Bollywood, in media-focused venture capital/PE, in product/marketing at an Indian video streaming company, and in launch strategy for Reese Witherspoon's Hello Sunshine. She's also also advised BuzzFeed, Quartz, and Scroll.in and graduated from Harvard Business School as a Baker Scholar with an MBA and magna cum laude from Yale College in Economics and South Asian Studies.\n👉🏼 About the Host:Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders. 👉🏼 Timestamps:00:00: Episode Highlight00:32: Intro to Taste & Tactics00:49: Intro to Snigdha Sur, founder and CEO of The Juggernaut02:10: Finding the gap when building a media company08:00: Being a founder with an atypical background11:40: Entering YC when you don't fit the typical entrepreneur mold14:51: How to choose your own, unique social media brand18:57: How Snigdha marketed The Juggernaut on Instagram22:20: Reel and carousel formatting secrets on Instagram26:49: 2026 Instagram ins and outs32:10: Expanding beyond just one social media channel36:45: How personal taste can (and sometimes should!) take over data 39:47: Learnings and takeaways from the episode42:24: Outro\n👉🏼 Where to find Snigdha:Website: https://www.snigdhasur.com/LinkedIn: https://www.linkedin.com/in/snigdhasur/Instagram:...","thumbnail_url":"https://img.transistorcdn.com/OIWXPz2SBM_7sePgDcRMC1G_J5Ggj3SPF0V3H1Z2SHk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YTFi/ZmJhYWRjZmI0NTRi/Y2ZmZDI3YWQzM2Q2/OTM5YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}