{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The STRONG Roofer™ w/ Adam Bensman","title":"The #1 Sales Skill NOT Being Taught to Roofers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ec5e305d\"></iframe>","width":"100%","height":180,"duration":653,"description":"If you’re not closing enough roofing sales, your pitch might not be the problem.\nYou may simply be talking too much.\nYears ago, I shadowed a roofing salesperson outside Austin, Texas.\nHe delivered every slide of his presentation perfectly.\nThen he left without the sale.\nThe reason was obvious:\nHe never listened.\nMost sales training focuses on what to say. But the best salespeople know how to uncover what homeowners actually want before making a recommendation.\nThat’s why I created the PAUSE framework.\nWatch this new video to learn:\n-The open-ended questions that uncover what really matters\n-One simple follow-up that gets homeowners to share more\n-How to earn the right to make a personalized recommendation\nStop word-vomiting the same pitch to every homeowner. \nP.S. Want to develop stronger salespeople? Join me and fellow growth-focused contractors inside the Roofing STRONG Alliance™ community: https://rsa.pro/\n=============\nJoin The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/\nExclusively available to The TAMKO Edge® Certified Contractors at no additional cost.\nFREE Starter Membership (RSA): https://rsa.pro/free\nPODCAST\nApple Podcasts: https://apple.co/3fSQiev\nSpotify: https://bit.ly/3eMAqJe\nFOLLOW\nFacebook\nInstagram\nTikTok\nLinkedIn\nThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and...","thumbnail_url":"https://img.transistorcdn.com/PaHOnvzPtAbZuaDqKsH4zhz8OxPaxPTyVAt8o8SBBks/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjAw/ZDMwMzVlODc3ZjI1/MWVlOWMzMGI5Nzli/ZDY0My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}