{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ms. InterPReted","title":"Building Trust to Improve Business Outcomes","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ec721ab0\"></iframe>","width":"100%","height":180,"duration":1731,"description":"In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.Tactics discussed:Media RelationsInfluencer MarketingThought LeadershipConsistent BrandingProactive Solicitation of Testimonials","thumbnail_url":"https://img.transistorcdn.com/7eR5sKS1OW4lYm8bkD_JS7pm4lVYGoSLBM99Ci1ja1o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YzI5/NjAyYmRlN2IxZTNh/OTBlZjQwM2I5MTIw/ODMxNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}