{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Steel City Growth","title":"Why Customers Don’t Trust Your Business — and How to Fix It","html":"","width":"100%","height":180,"duration":2526,"description":"What is the most expensive communication mistake a business owner can make?\nIn this episode, Bill Ilgenfritz sits down with Jeff Krakoff, founder of Krakoff Communications, to\ndiscuss how communication, trust and reputation directly affect the growth and value of a\nbusiness.\nWith more than 33 years of experience in public relations and communications, Jeff explains\nwhy customers do not care about every detail of how your business works—they want to\nunderstand what you can do for them.\nJeff also shares how CEOs should prepare for media interviews, what companies should do\nduring a public crisis, how to repair a damaged reputation and why listening may be one of the\nmost important communication skills a leader can develop.\nIn this conversation, you’ll learn:\n• The biggest communication mistake business owners make\n• How to build genuine trust with customers\n• What CEOs should do before a media interview\n• How to respond when your company is facing a crisis\n• Why your reputation affects your business valuation\n• How to tell whether your social media strategy is working\n• When small businesses should begin investing in PR\n• Why business owners must work on their business—not only in it\nJeff also reflects on becoming a “reluctant entrepreneur,” building Krakoff Communications,\nleading a strong team and the lessons he wishes he had understood when he first started his\ncompany.\nWatch the full conversation and learn how clearer communication can help you earn trust,\nprotect your reputation and build a more valuable business.\n#BusinessGrowth #PublicRelations #Entrepreneurship#steelcitygrowth\nChapters:\n0:00 – Meet Jeff Krakoff: 33 Years in Communications\n0:49 – The Most Important Strategy for Growing a Business\n1:39 – Becoming a “Reluctant Entrepreneur”\n2:04 – The Danger of Relying on One Major Client\n2:56 – The Most Expensive Communication Mistake\n4:21 – The Biggest Media Mistake CEOs Make\n5:36 – What Jeff Wants Audiences to Remember\n6:34 – How Business Owners Build Trust...","thumbnail_url":"https://img.transistorcdn.com/V0CheHndWkKlBCcuwtYFg74Z6cBqg5vB7Qdiou6t8_A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTQz/OTZlYWYwNjhiNTkz/YzY0NzMzNGNiMjA2/MjIwNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}