{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 216: How Much Should You Charge...","html":"","width":"100%","height":180,"duration":603,"description":" How Much Should You Charge?   Q: How many of you guys get stuck on the pricing?   I totally get it. It’s always like, “Man, what do I charge? I’ve got this sweet core offer, what do I charge? Look at all this value… what do I charge for it?”   As I'm Funnel Hacking the message and the offer, I'm also looking at price points.   I'm looking to see:   What’s everybody else charging?   What price points have the successful sellers proved?   Because…   The path is already paved.  You've just gotta follow it!   FOLLOW THE YELLOW BRICK ROAD It’s like Dorothy and The Yellow Brick Road. You just follow the proven price points that people already buying and then... (I’ll tell you in a moment… keep reading).   It's great…  because a lot of the decisions are NOT even up to you.   You just have to know your Red Ocean:   Talk to sellers   Get really intimate with the buyers   ... And then, BAM! 80% of your decision making comes from other people.   MY FRAMEWORK   I look to see historical price points.   I might see:   $97   $147   Someone at $127     A cheapo who's afraid to charge money and has a lot of internal hangups... they only sell for $47     I had money hang-ups for a long time too. That's why my first product was $127. I was afraid to charge more money.   You might find someone's who’s like, “Oh, I'm gonna be the $297 person.   BUT... most people will be kinda in the mid-range, between $97-$127.   I'm like, “Hmm... If I’m really cheap I won’t be able to spend much on ads and still cover my cost of goods.”   You look at all the historical price points, and then if you can't be super cheap... *Be Really Expensive* You need to figure out: “How can to be premium?”   For example:   If there's only one guy selling at $297, then I want to go that little bit higher, “Hmm, what if I sell at $347?”   ...Then I justify the premium price point by creating an offer   If I can't be really cheap, I need to figure out how can over-deliver and out-deliver...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}