{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Protrusive Dental Podcast","title":"Should Associates Have Their Own Website? – IC067","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ecc1d948\"></iframe>","width":"100%","height":180,"duration":3358,"description":"After watching this episode, you’ll understand exactly why owning your website matters. And here’s the good news: as a Protrusive community member, you can get 50% off your professional dental website – built specifically for associates who want to stand out.\n👉 Claim your exclusive discount: protrusive.co.uk/website\nDo you really need your own website as an associate, or is a strong Instagram profile enough? \nHow do you build trust with patients before they even meet you? \nAnd how can you ensure you are visible to the patients who are now using AI tools like ChatGPT to find their next dentist? \n https://youtu.be/7StOMRLqFuI \nWatch IC067 on YouTube\nIn this episode, digital marketing expert Rick O’Neill joins Jaz to discuss the evolving landscape of dental marketing. Together, they explore the “Zero Moment of Truth” and the 7–11–4 rule, explaining why a website is the only digital asset you truly own in a world of “rented” social media space. \nThey also dive into the future of search, covering how to optimize your presence for both Google and AI, and why authentic video content is the ultimate tool for bridging the “belief gap” with prospective patients.\nKey Takeaways:\nHaving a purpose beyond profit is crucial for success.\nThe ‘I do, we do, they do’ model is effective for team growth.\nPatient behavior has evolved; they research extensively before choosing a provider.\nA personal website is essential for establishing credibility and trust.\nVisual content, including professional photography, enhances personal branding.\nSearch engine optimization is vital for attracting local patients.\nSocial proof, such as patient testimonials, is more impactful than before-and-after photos alone.\nMessaging is key; it should resonate with the target audience’s pain points.\nDentists have a responsibility to educate the public about their services.\nInvesting in digital marketing can yield measurable returns.\nHighlights of this episode:\n00:00 Teaser\n00:47 Introduction\n05:43 Introducing...","thumbnail_url":"https://img.transistorcdn.com/hLSIeRiYSp0oTfIk0BzEukFutShD18hH3f6fq4QHsWw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmM0/ZTNjYzdiZDJhNGFj/MzBiYmU2NTUwNmM2/NzQ2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}