{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Episode 8: Happy January: How marketers can harness consumers’ change mindset","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ecd19678\"></iframe>","width":"100%","height":180,"duration":1233,"description":"From short-term pain to long-term gain.\r\n\r\nThis podcast will:\r\n• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns\r\n• Examine the phenomenon of seasonality in marketing and consumer behaviour \r\n• Explore how the marketing industry is giving consumers the tools to live better lives \r\n\r\nHost: Ben Walker, Head of Media, LID Business Media\r\nGuests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM\r\n\r\nRecorded: Thursday 09 January 2020 12:00 GMT","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}