{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"The New Face of Sports is Embracing Purpose","html":"","width":"100%","height":180,"duration":2016,"description":"The COVID-19 pandemic forced a reevaluation of many aspects of society, and the sports industry was no exception. Deemed \"non-essential,\" professional sports and recreational activities ground to a halt — in one instance, in the middle of a professional game. This classification served as a wake-up call: if sports wanted to remain relevant, it would need to evolve and adapt.\nWe invited Neill Duffy, Chief Executive & Founder at 17 Sport, the world’s first sports impact company operating at the intersection of sport, business, and purpose, to discuss this necessary evolution and how industry leaders have driven progress. Neill highlights the transformative potential of the sports industry, noting examples of how athletes, sporting goods companies, and events like the Olympics and Paralympics are driving social and environmental progress. From breaking barriers for underrepresented groups to incorporating sustainable practices at major events, the industry is showing that it can be a catalyst for positive change.\nListen for insights on:\nProgress and impact from the International Olympic Committee’s Agenda 2020+5\nSustainability planning ahead of the Paris Olympics\nThe evolution of storytelling in sports activation\nSpecific examples of sporting events and companies embracing social and environmental strategies\nResources + Links:\nNeill Duffy’s LinkedIn\nLegacy Sport: How to Win at the Business of Sport in the Age of Social Good\nAllianz MoveNow\nAthletes for Good\nThe Ocean Race: Racing with Purpose\nAdidas Breaking Barriers","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}