{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"All In Good Taste ","title":"Alicia Zyburt Has Good Taste","html":"","width":"100%","height":180,"duration":2993,"description":"What makes a brand feel real? In this episode of All in Good Taste, Alicia of Owen’s Famous shares her philosophy on branding, hospitality, creativity, and building spaces people emotionally connect with.\n\nFrom rearranging her childhood bedroom like a storefront to opening a coffee shop during COVID, Alicia explains how authenticity—not aesthetics alone—is what creates lasting brands and memorable hospitality experiences.\nThis episode is for hospitality professionals, creatives, founders, designers, and anyone trying to build something that genuinely resonates with people.\n\nTime Stamps / Chapters:\n\n00:00 Intro Montage\n00:00:56 Welcome to All in Good Taste\n00:01:45 When Alicia First Realized She Had Taste\n00:05:23 Becoming a Creative Professional\n00:08:35 The Psychology Behind Branding\n00:10:19 Building the Spilled Milk Bakery Brand\n00:11:15 The First Questions Alicia Asks Every Brand\n00:15:01 Pretty Brands vs Successful Brands\n00:17:01 Misconceptions About Rebranding\n00:20:15 Why Creative Work Needs Boundaries\n00:24:53 Opening Bay Coffee Company During COVID\n00:32:13 Lessons From Running Owen’s Famous\n00:36:05 The Story Behind the Name Owen’s Famous\n00:39:21 Building a Real Community Through Hospitality\n00:46:01 What “Good Taste” Actually Means","thumbnail_url":"https://img.transistorcdn.com/dks1W8n4e0xincgb6UDOxe3uq5vLkXr-d0Rw9oYYLKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iY2U3/Mzk5Yjk5YWUxMzM0/ZTFhMTY4MjU5NmY0/YzNhMS5KUEc.webp","thumbnail_width":300,"thumbnail_height":300}