{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Messaging","title":"Why messaging altitude matters (and how to get it right)","html":"","width":"100%","height":180,"duration":1443,"description":"\nIn this episode, Emma Stratton introduces the concept of messaging altitude, or the difference between broad, high level messaging and specific, technical messaging. She breaks down why messages that sit too high can feel vague or overpromised, while messages that sit too low can get buried in details before your audience understands why they should care.\nUsing examples across different audiences, Emma shows why the strongest messaging usually sits somewhere in the middle, where it meets your audience at their eye level. If you loved this episode, be sure to check out the next one, where Emma gets into putting altitude into practice with two prompts you can use to find the right level for your message.\nIn this episode:(00:00) Intro(01:03) What altitude means in messaging(01:53) Why vague messages fall flat(03:30) Finding the message that feels just right(04:30) How messaging gets too high level(06:30) How to make the value clear(08:00) Make technical messaging easier to understand(12:30) When to take your message higher(15:30) When to get more specific(20:00) Meet your audience at eye level\nLoved this episode? Be sure to check out the next one where we get into putting altitude into practice. \nIf you're ready to elevate your messaging and make it impossible for your audience to ignore, subscribe now and start writing better messaging today!\nListen on Spotify or Apple. \nConnect with Emma: https://www.linkedin.com/in/emma-stratton-punchy/ Learn about Punchy: https://punchy.co/about/\nProduced in partnership with Share Your Genius: https://shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/Dk6sqycDJ5O7aCjAeZCA-CbnDeAhei7pS29UlnDlW9A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZDk3/NDA1MmU1OWJlNGUw/ZWNmNjMyMDNkMjli/MjA5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}