{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Scenes: Consumer Product Marketing ","title":"A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ed297077\"></iframe>","width":"100%","height":180,"duration":2689,"description":"In this interview Meredith and Amber discuss Nike’s recent launch of the Nike SNKRS App, a digital platform focused on serving a passionate community of sneaker lovers. This high traffic app serves over 5+ million users on a weekly basis! Tune in to hear the role of PMM in launching Nike’s fastest growing digital platform for world-wide sneaker enthusiasts and how strong user insights lead to a consumer led innovative GTM strategy.Connect with Amber on LinkedIn.Join Amber on Sharebird.","thumbnail_url":"https://img.transistorcdn.com/mGSIWZal5qabEmWXMMg58DEnklDSsnHJMZ6-hql5ZFY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4ODExLzE2MTQ3/MDMwMDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}