{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"Ringing in a New Era of Purposeful Giving with Macy’s, Inc.","html":"","width":"100%","height":180,"duration":2360,"description":"Macy's Inc., inclusive of companies Macy’s, Bloomingdale’s and Bluemercury, is setting the stage for a remarkable new era of purpose with their new statement, \"Mission Every One.\" This commitment to creating a brighter, more equitable future set the stage for significant changes across the enterprise, including the revitalization of their annual holiday season campaign.\nWith Mission Every One at its core, Macy's took a critical look at existing programs and partnerships to ensure alignment with its new purpose. This led to the conclusion of a beloved long-term cause partnership and a search for a new nonprofit partner. The search culminated in 2022 when Macy's announced Big Brothers, Big Sisters of America, a nonprofit organization dedicated to mentorship and youth development, as its new signature partner. The first year’s partnership results were astounding, with Macy’s raising $4.78 million for the nonprofit.\n\nWe invited Bobby Amirshahi, Senior Vice President and Head of Communications, and Sam Di Scipio, Senior Director of Social Impact, to walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all. \n\nListen for insights on:\nEvaluating partnerships and programs through the lens of a new purpose\nEnding long-term partnerships in order to align with new priorities\nIdentifying new partners and opportunities to align with a new purpose\nStaying true to purpose during periods of change\nResources + Links:\nBobby Amirshahi’s LinkedIn\nSam Di Scipio’s LinkedIn\nMission Every One\nMacy’s Celebrates the Holiday Season With Big Brothers Big Sisters\n.S.P.U.R. Pathways","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}