{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Creator Generation","title":"From $400 a month to $70k a month - Feat. Andrea Casanova","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ed5d46b4\"></iframe>","width":"100%","height":180,"duration":2995,"description":"Andrea Casanova was born in Venezuela, left after her brother was kidnapped, and moved through the Dominican Republic, Panama and Brazil before landing in the US for college. On a student visa she was legally capped at $150 a month, so she hustled: growing League of Legends accounts, walking dogs, shooting photos for bars. She now runs an agency, speaks on creator economy tech, and is building Ginger, a tool that helps creators handle their inbound brand deals.\nIn this episode, Andrea is open in a way most people aren't about money and the discomfort that comes with it. She started her agency with one client, a psychiatrist who was also a witch, at $400 a month, and inside two years was billing $70,000 a month. We cover why she thinks 67% of brand emails go unanswered and what that costs a mid-tier creator, why she says the missing skill is business etiquette rather than engagement rate, and her split between brand building and cash building as a way to decide what to work on. Plus, what she had to say no to in order to ship Ginger, and what she'd tell a first-time creator walking into Cannes with nothing to offer.\nA candid conversation about money, judgement and focus from someone who has built from almost nothing more than once.\nTopics covered: money mindset and pricing guilt · building an agency from scratch · unanswered brand deal emails · business etiquette for creators · brand building vs cash building · decision making frameworks · becoming a non-technical tech founder · saying no","thumbnail_url":"https://img.transistorcdn.com/NDM8ivV3uDl_Q3sTBGbbGlhJtxvkN9MsGtP6GI_B00A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMzM5/YWVlMWE1MDVjMTVm/YjQ1NTRiMTVmYjdl/OThmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}