{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plenty with Kate Northrup","title":"164. BBD Case Study - She Started Working Less and Making 50% More — And the Shift Didn't Come From Where She Expected","html":"","width":"100%","height":180,"duration":2620,"description":"What happens when the thing consuming most of your time is producing the least amount of your results?In this inspiring case study episode, Kate sits down with longtime entrepreneur, author, and women’s health educator Nicole Jardim to unpack a business breakthrough that completely changed the way she works, leads, and grows her company.Nicole has spent more than a decade building a trusted brand helping women heal their periods and hormonal health. As the founder of Fix Your Period and the Institute for Menstrual Health, she has impacted thousands of women and trained practitioners around the world. But despite her success, she found herself exhausted, stretched too thin, and spending most of her energy on the part of her business that was generating the smallest return.After joining Business By Design and attending an in-person mastermind, Nicole experienced a breakthrough that had been hiding in plain sight. Through a simple but powerful analysis of where her time was actually going versus where her revenue was coming from, she realized she had been investing the majority of her effort into a business segment that was contributing only a fraction of her income.In this conversation, Nicole shares the emotional resistance that surfaced when she was forced to reconsider a brand she had spent years building, the challenge of simplifying after years of adding complexity, and why even experienced entrepreneurs need mentorship and outside perspective to see what’s right in front of them.She also discusses how she completely transformed the launch strategy for her practitioner certification program, creating a more immersive experience for prospective students, increasing engagement, raising tuition, and ultimately enrolling more students while creating a stronger sense of community and connection.Together, Kate and Nicole explore the realities of long-term entrepreneurship, how the online business landscape has changed over the last several years, and why growth does...","thumbnail_url":"https://img.transistorcdn.com/o03JRta_QRrWYpVnGEniH9ofqOD9uyABk7kkXvT0B_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MzMzLzE2OTUz/ODkwNzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}