{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Eventapalooza Podcast","title":"AI Is My Right Arm, Not My Replacement","html":"","width":"100%","height":180,"duration":617,"description":"Lisa Collins used to fill a room with a flyer showing a picture of breakfast. Now she needs personalization data, pre-event teaser content, and an AI running quietly in the background just to get people through the door.\nLisa Collins is founder and managing director of Dovetail Creative Limited, a consultancy working primarily with not-for-profits and membership organizations on event strategy and delegate experience. She and Tim Arthur cover her start running UK-wide tech roadshows, founding the Corporate Star Awards, and how content capture and AI now shape event marketing before, during, and after the event itself.\nWhat You'll Learn\nPersonalization replaced volume: A generic mailer with a photo of breakfast on it used to reliably fill a room, and that no longer works given today's competition for attention.\nRoadshows taught distribution at scale: Early in her career, Lisa helped run a UK-wide tech roadshow that moved by coach and truck convoy through five cities, drawing 500 to 800 attendees a day.\nAwards events build community, not just recognition: Lisa's favorite event format brings people who share a cause into one room and gives them a reason to network as well as celebrate.\nThe Corporate Star Awards grew from nothing: Lisa founded and ran the awards for four years, focused on ESG and sustainability in the broadcast, media, and entertainment industry, growing from a standing start to 300 to 400 attendees.\nPre-event content drives registration: Short interviews with speakers before an event, teasing what they'll cover, help build the case for people to show up.\nOn-site content creates FOMO for next year: Capturing sessions live gives people who missed the event a reason to book earlier the following year.\nSession recordings outlive the event: Filmed conference content becomes standalone educational material long after the event has ended.\nAI supports execution, not creative judgment: Lisa uses AI daily for data enrichment, checking the tone of outbound...","thumbnail_url":"https://img.transistorcdn.com/LV8XNOcV7CCYB6z6KUcoCMznPn1-EfoPoaAfm_UD1kI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGNm/M2IzMDM0NDQwZGY3/ZjZhMjQxNWVkZTEx/NzAwOC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}