{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 320: Making Your Business Your #1 Ally","html":"","width":"100%","height":180,"duration":1948,"description":"\n\n\n\n\n\n\nBusinesses are all about relationships, right?\n\n\n\nSure, I think we can all agree on that to one extent or another.\n\n\n\nBut what exactly do we mean by that?\n\n\n\nMost often, a business’s relationships are understood in terms of customer service, promotional partnerships, and management structures. They’re draped in the same words we use to describe our time and money: optimization, efficiency, investment, opportunity.\n\n\n\nThat’s not the language we use to describe our relationships with the people we genuinely care about, though. Most of us don’t want to optimize our marriages or see our friendships as opportunities for advancement.\n\n\n\nWe want to connect.\n\n\n\nTo relate. To belong. To nurture. So what happens when we apply this same motivation to our business relationships?\n\n\n\nThis month, I’ve got a series on relationships for you. We’re going to explore the obvious—our relationships with customers, with our teams, and our colleagues. We’re also going to explore the not-so-obvious—our relationship to ourselves and our businesses.\n\n\n\nAs I mentioned, much of the talk about relationships in business is couched in the language of optimization, opportunity, and even domination and exploitation. When Gary Vee says he’s “crushing it,” it’s not really an “it” he’s crushing but a “who.” When we talk about likes, shares, clicks, and eyeballs, we forget that there’s are living, breathing humans on the other side of that metric.\n\n\n\nOur capitalist culture has taught us to reduce all of these interactions to their ability to help us earn more and get ahead.\n\n\n\nWe’re taught to value individualism, speed & efficiency, competition, ownership, hierarchy, and the myth of the meritocracy. Jennifer Armbrust, who you’ll hear from later in this episode, describes these traits as part of patriachy and the masculine economy. Jennifer proposes a different type of economy, the feminine economy. In the feminine economy, we value abundance, gratitude, empathy, care, collaboration, and...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}