{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"227 The Problem You Solve","html":"","width":"100%","height":180,"duration":838,"description":"*Want one piece of business strategy delivered daily to your inbox?*\nSubscribe here: https://www.geraldinecarter.com/subscribe\n \nYour clients buy a solution to a problem they have. And the better you get at understanding the nature of their problem, talking to them about their problem, and explaining to them their problem in ways that show them that you understand their problem more deeply than they do, the easier your business will get to run.\nHere are 8 questions you can ask to deepen your understanding of your Ideal Buyer’s problem:\n\n How would they describe their problem, in their words?\nWhat would they Google, to try to solve it?\nHow do they feel now, and how do they want to feel?\nAre they willing to pay what it’s worth to you, for the solution?\nHow does your package help them solve this problem?\nWhy will your solution work for them, what’s compelling about it?\nWhy are you the best person to help them?\nWhy will they be delighted to discover your solution?\n \nYou have space and permission to design something truly amazing for your clients. With their problems in mind. With your solution being the best one out there in the marketplace. Where there’s nothing else like it, that comes even close. \nGo design that, and sell it. \n \nEpisode mentions:\n214 - Problem Solution Process Result\nhttps://businessstrategyforcpas.com/214\n221 - 12 Reasons to Niche\nhttps://businessstrategyforcpas.com/221\n ","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}