{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"What It Takes to Build Successful Marketing Teams (Over & Over Again)","html":"","width":"100%","height":180,"duration":3068,"description":"My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. \nIn this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team.\nTopics covered:\nThe very first thing that Udi does when he joins a company\nDoing due diligence before starting with a company and being clear about who and what you want to work with\nReally understanding a brand and what you may have to go through to get to that point\nIs the product you’re marketing solving a big enough problem for a big-enough audience\nUdi goes through the key processes he uses when starting with a company\nUsing both Inbound and Outbound marketing techniques when first starting out\nWhat does it mean to actually build a brand\nDo something that stands out as different\nIf you try and please everyone, you’re going to get boring\nDeveloping content that’s so good, people want to pay for it\nResources mentioned:\nGong\nDifferent by Youngme Moon\nZag - Marty Neumeier\nInfluence - Robert Cialdini\nCategory Creation: 4 Reasons to NEVER Do It\nBuyer Personas Need to Die a Violent Death\nIs Blue Ocean Strategy Risky? Examples & Key Disadvantages","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}