{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"How Fresh Cup Grew Its Newsletter 45% in One Year | Garrett Oden | Send & Grow 2.0 Ep. 6","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/edb3bdb6\"></iframe>","width":"100%","height":180,"duration":1931,"description":"What does it take to revive a decades-old publication, grow its newsletter by 45%, and turn a niche audience into a sustainable media business?\nIn this episode of the Send & Grow Podcast, Hunter Kallay sits down with Garrett Oden, owner and publisher of Fresh Cup (https://freshcup.com/join-the-newsletter/), a media brand serving the coffee industry. Garrett shares how he brought Fresh Cup back to life in 2022 and transformed it into a growing business with newsletters, resources, courses, and services for coffee professionals.\nThey dive into the challenges of monetizing a niche publication, why going deep and staying human matters more than ever in the age of AI, and how Fresh Cup is building revenue streams beyond sponsorships—including Roaster Link, a matchmaking service connecting coffee roasters with potential wholesale customers.\nGarrett also breaks down the strategies behind Fresh Cup’s newsletter growth, from engaging social media carousels to targeted Meta ads, and shares his hot take on why coffee businesses shouldn’t feel guilty about doing what it takes to make money.\n00:10-01:19 – Introduction: Garrett Oden of Fresh Cup\n01:19-02:58 – Garrett’s go-to coffee order\n02:58-05:31 – Ranking the biggest coffee chains\n05:31-07:59 – Garrett’s favorite coffee shops around the world\n07:59-09:43 – How Garrett became a coffee marketing consultant\n09:43-11:32 – Why Garrett brought Fresh Cup back to life\n11:32-13:02 – The challenges of relaunching a legacy publication\n13:02-14:31 – Why monetizing a niche media brand is difficult\n14:31-15:40 – Fresh Cup’s sponsorships and welcome box\n15:40-17:21 – How to build a successful niche publication\n17:21-19:22 – Operator Notes: Turning industry expertise into useful content\n19:22-21:00 – Why personal opinions and experience matter in the age of AI\n21:00-23:06 – Hot take: Why coffee businesses shouldn’t feel guilty about making money\n23:06-26:35 – Roaster Link: Connecting coffee roasters with new customers\n26:35-27:57 – How...","thumbnail_url":"https://img.transistorcdn.com/X6Jol7Kb3RBvpOzZ9ydgCbaoOCbOLB2smnpqf6utYKs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODA3/OGNkZWVjZmJmOGY0/MTY5ZGZmMjYyYmFm/OWZmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}