{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"10: Why the Weird Ad Wins: CEO of Ramdam on Finding UGC Champions | Xavier de Baillenx","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/edcb3ae4\"></iframe>","width":"100%","height":180,"duration":3328,"description":"Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC testing, and where AI-generated video actually makes sense (and where it doesn't).Xavier spent five years at Match Group working on AI teams after his dating app was acquired. He then launched an app studio and discovered firsthand how painful it was to find winning ad creatives: months of testing 50 different videos just to find one that cut his cost per install by 5x. That frustration became Ramdam, a platform that helps consumer apps produce creator ads at scale. The company now works with Tinder, PhotoRoom, Flo, and other category leaders, delivering over 10,000 creatives per month.What you'll learn:Why a 5% success rate on ads is completely normal (and how to structure campaigns around it)How to start a UGC test: 20-40 creators, 4-5 concepts, $20-50K minimum spendWhy US English ads often perform in non-English speaking marketsHow winning apps keep one narrative from ad to paywallWhy TikTok carousel ads are massively underrated for dating appsHow to structure \"test\" vs \"scale\" campaigns to measure both CPI and ROASWhen AI-generated video makes sense: hard-to-source personas, scaling winning conceptsWhy the ad your team wants to reject might get 350 million viewsHow Ramdam uses AI to match briefs with creators and QA videos before deliveryWhy \"happy accidents\" from real creators still outperform AI-perfect executionKey Takeaways:Volume always wins over perfection. 50 different creators who don't perfectly match your persona will beat 5 who do. You can't predict which ad will work. Even Xavier, after thousands of campaigns, has no idea which ad will succeed when he sees it. The only strategy that works is testing at scale and following the data.Winning ads have a 2-3 week lifespan. Ad fatigue is real. If you're scaling on TikTok or Meta, you need to refuel with new creatives every month. The biggest spenders are...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}