{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Know Your Activation Points For Your B2B SaaS","html":"","width":"100%","height":180,"duration":268,"description":"After you launch, users may or may not convert at certain points in the process.  These are called 'activation points'.  You'll need to learn them as users are navigating the product experience.  Once you learn them, you'll know what other information you'll need to improve the effectiveness at which they convert.\nI'll share an example of what I'm doing currently for another product I just launched.\nHotjar - https://www.hotjar.com/\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is how to better understand your activation points and gather feedback in particularly around the why. I'll explain more, but what I mean by that, in order to figure out how to get your prospects and your users to become paying customers as efficiently as possible now, so I've launched another B2B SaaS application this past week.\nThere's some things that I probably would've really liked to have upon launching or with the launch, but didn't wanna slow down the launch, and I really wanted to see how effectively what I had built was converting as such. It didn't include like a free trial, which these days is pretty uncommon for a low-touch micro SaaS product.\nHowever, upon launching it, I did get about 10%. Once I, once I launched, I had a, you know, built up an email list from the, from the inbound, uh, lead capture that I had set up. I blasted that list to let them know we launched products available. Here's where you can register for an account and get started.\nAbout 10% of that list immediately went to the site and attempted to create an account. Most of them did not convert to paying customers. So that's what gave me the initial indication that probably not going to, most of them probably will not convert into paying customers without a free trial access to the product.\nSo I knew I needed to do that, but. I didn't know, you know, for sure I had suspicion, I should say, at least that was the assumption. Uh, from there it was doing what I needed to do...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}