{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 285: Going All In With Strategist Marie Poulin","html":"","width":"100%","height":180,"duration":2505,"description":"\n\n\n\n\n\n\nIn This Episode:\n\n\n\n* The webinar that changed everything for strategist Marie Poulin* Why she decided to go “all in” on creating content about Notion and how YouTube has impacted her bottom line* How she developed and sold an in-progress online course about Notion * The process she’s using to create additional leverage in her business even when clients coming asking about 1:1 services\n\n\n\nThe path to building a business that works is not mysterious.\n\n\n\nSure, there is always some luck involved. Timing, connections, and how you show up can play a big role in whether or not you feel traction early.\n\n\n\nBut the nuts and bolts of it? It’s really not up for debate.\n\n\n\nYou create a product or service that people want because it is going to solve a problem or improve their lives.\n\n\n\nAnd then you find enough people who want it and are willing to pay the right amount for it to offset the costs of doing business.\n\n\n\nThen, you make the methods and costs of doing business efficient, effective, and humane.\n\n\n\nOkay, sure, that’s pretty reductive—but it’s also true. That’s how you build a business that works.\n\n\n\nThe problem is that we have a tendency to fight one or more of those steps.\n\n\n\nWe resist the process.\n\n\n\nWe resist building the right product or service for our people. We resist going out and finding customers or clients. We resist putting an appropriate price on the work. We resist making our business operations more efficient or humane.\n\n\n\nAnd so things get sticky—or worse.\n\n\n\nI’ve gone through the push & pull of resisting the process of building a business that works many times.\n\n\n\nI notice it every time I feel like it’s hard to make money.\n\n\n\nIt’s in these times that I have to look at what part of the process I’m resisting and why I’m resisting it. And it almost always comes down to feeling like I don’t wan to go all in on what I’m working at.\n\n\n\nMaybe I don’t want to go all in on the product I’m working on.\n\n\n\nMaybe I don’t want to go all in on the way I’m...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}