{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY","html":"","width":"100%","height":180,"duration":2380,"description":"A few seasons ago, I invited Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited. You can find the original episode by scrolling back to season 7, or clicking here Since then, Joanna has written a brilliant new book called 'Making Business Child’s Play'. Brand Growth Heroes listeners can buy the book at at a discount using code CFsales30 here! Like Joanna herself, it's a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she’d known when she started out, the things no one gives you a playbook for.***If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! Follow me on LinkedIn here*** In this candid chat, Joanna gives us a taster of what’s inside the book and the key lessons she’s distilled from 15+ years of building and growing Childs Farm. We talk about:Market validation – how to test your idea properly before you dive in.Knowing your consumer – why Meta doesn’t know them as well as you think.Protecting your IP – how to safeguard your brand and avoid costly copycats.Building real relationships – the human side of scaling a business.Getting your P&L right – how to plan with the numbers that really matter.Joanna’s “Little Black Book” – Joanna’s personal list of trusted experts and resources to help founders fast-track their growth.As always, Joanna’s advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch.Useful linksJoanna’s websiteJoanna’s InstagramConnect with Joanna on LinkedInBook: Making Business Child's Play, by Joanna Jensen use code CFsales30 here============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}