{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"AI Answer Engines and the New Rules of Ecommerce","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee229701\"></iframe>","width":"100%","height":180,"duration":1726,"description":"AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.\nIn this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.\nTravis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether. \nKey Takeaways:\nHow to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;\nWhy the “customer is the new channel” in our increasingly AI-driven world;\nHow to adapt your ecommerce strategy for contextual discoverability; and\nWhy a brand’s “content supply chain” matters more than ever, and how to enhance yours.\nRelated Links\nLearn more about Commerce (parent company of BigCommerce, Feedonomics and Makeswift)\nRelated reading: AI Search is Rapidly Gaining Consumers’ Trust\nRelated reading: Salesforce Global Holiday Forecast — AI Will Drive $1.6 Trillion in In-Store Sales\nCatch up on all episodes of Retail Remix\nLearn more about AI evolutions in commerce on Retail TouchPoints","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}