{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UX Stories Podcast","title":"The Filter Redesign That Crashed and Burned (& What It Taught Us)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee3a66e9\"></iframe>","width":"100%","height":180,"duration":1302,"description":"Jodi O'Prandy, VP of Product at 1stDibs, joins host Lihong Hicken on UX Stories to break down what luxury e-commerce and travel booking have in common — and where they diverge.\n\nThey discuss how trust factors differ between a $500 flight and a $50,000 piece of fine art, the TripAdvisor filter redesign that failed because it skipped user testing, why hyper-personalization is the future of e-commerce, and what tools like Sprig are doing for modern product teams.\n\n🔑 Topics covered:\nTrust signals in high-value vs. commodity purchases\nWhy cruise shoppers rejected Google Flights-style filters\nHow AI agents, image search, and natural language are reshaping shopping\nThe case for moderated user research in the AI era\nRapid fire: go-to testing tools and gathering customer feedback at scale\n\n⏱️ Timestamps:\n0:00 - Intro & Jodi's background\n1:37 - $500 flight vs. $50K art: How trust differs\n3:58 - How long does it take to buy a $50K art piece?\n5:52 - Designing for conversion, not just looks\n7:00 - How 1stDibs tests new features (focus groups + A/B testing)\n7:42 - Why in-person & moderated research still matters\n8:42 - The value of body language & behavioral cues\n9:57 - Story: The TripAdvisor filter redesign that crashed and burned\n13:07 - Lesson learned: Know your users before you build\n13:27 - The future of e-commerce: AI agents, image search & personalization\n14:48 - Why one-size-fits-all no longer works in e-commerce\n16:22 - Image search, AI agents & serving every customer segment\n17:02 - Hyper-personalization at 1stDibs\n18:03 - Rapid fire: Go-to user testing tool (Sprig)\n19:16 - Magic wand: Making feedback gathering easier at scale\n\n🎙️ Guest: Jodi O'Prandy — VP of Product Management at 1stDibs, formerly TripAdvisor & Priceline\n🎙️ Host: Lihong Hicken — Co-founder of TheySaid, former UserTesting team (zero to IPO)\n\nSubscribe for more conversations with product leaders on building great user experiences.","thumbnail_url":"https://img.transistorcdn.com/46z12x5df5emufw7YPHxTz2oVjsA0oz8KBtA2-2yYzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNGI1/ZWM0YWViM2ZjY2Vm/NWEyNGUyZjA4ZWFh/YzVmYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}