{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Steven Sashen: Creating and Connecting with a Purpose | 6","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee646c9b\"></iframe>","width":"100%","height":180,"duration":1810,"description":"The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.In this episode, Dave and Steven discuss:\r\nThe Shark Tank Experience. \r\n\r\nWhy Xero Shoe is a movement. \r\n\r\nBuilding a community. \r\n\r\nThe reality of the guarantee. \r\n\r\n  \r\n\r\nKey Takeaways and actionable tips:\r\nCreate your product to support the purpose. \r\n\r\nBuild your marketing based on the customer lifecycle. \r\n\r\nA guarantee isn’t dangerous if you have a good product. \r\n\r\nJust be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}