{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HVAC Full Blast","title":"A Third of the Market Is Rental—Are You Missing It?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ee889db0\"></iframe>","width":"100%","height":180,"duration":2927,"description":"In this episode of HVAC Full Blast, Mary Carter and Steven Ross sit down with Brandon Kuss, National Business Development Manager for Multifamily at Trane Technologies, to explore one of the most misunderstood opportunities in the HVAC industry.Many contractors assume multifamily housing is a low-margin, price-driven market. Brandon shares why that perception is changing and how property management companies are increasingly looking for quality installations, reliable service, and long-term partnerships.Whether you're looking to diversify your customer base, create recurring business opportunities, or better understand a growing segment of the market, this episode provides practical insights into how multifamily HVAC works and how dealers can begin exploring the opportunity.\nInterested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!","thumbnail_url":"https://img.transistorcdn.com/mpZnTzvEceEyGLf-uyjcSSMw5Ek7xCTjwbjHU-0jA2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTg5/YzYyN2YxZTBjZTBk/YmY2MDg3NmEzNDRj/YzAyZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}